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Contents of a Good Business Plan Contents of a Good Business Plan (nTElls)

Contents of a Good Business Plan

By Francis Izuoba In Entrepreneurship On 19th January 2020

Francis Izuoba
wrote in Entrepreneurship
Posted on 19th January 2020
Last edited 13th January 2021 12:26:49 PM

A startup business plan is simply a document that tells what you plan to do in your business, it is a description of your new or old business`s future, and this content "Business Plan How to Write One" shows how business plans are inherently strategic and easy steps to take.

Every business needs to have a designed or written business plan. The beginning of a good business is from your business plan. It can provide attract investors or provide directions to success, a business plan is vital for the success of your business or organization.


Here is a good business format:

A Business Plan Format must contain:

  • Nature of the business
  • A detailed description of products and services
  • Estimation of risk based on analysis of the industry
  • Size of business
  • Location of business
  • Background of entrepreneur
  • Marketing plan
  • Customer and their demand for product and service
  • Price for product and service
  • Comparison of product and service with competitors
  • Financial plan
  • Investment needed to start and maintain the business
  • Projected income, expenses, and profit
  • Cash start-up and cash flow needs
  • Organizational plan
  • The legal form of ownership
  • Legal factor-licenses, lease, contracts
  • Organizational chart
  • Job descriptions and employee skills needed
  • Physical facilities-buildings, equipment, tools

Furthermore, a large business must contain the following in her business plan:

  • Company Description (describes what you do).
  • Executive Summary (snapshot of your business)
  • Market Analysis (research on your organization, investors, market, and competitors)
  • Product and Services (products or services you`re offering)
  • Sales and Marketing (how you`ll market your Product and Services and your sales strategy)
  • Funding Request (how much money you`ll need for the next 2 to 7 years)
  • Organization and Management (business and management structure)
  • Financial projections (provide information like a monthly report or balance sheets)
  • Appendix (this includes sums and permits, it`s an optional section)


  • The legal form of ownership
  • Legal factor-licenses, lease, contracts
  • Organizational chart
  • Job descriptions and employee skills needed
  • Physical facilities-buildings, equipment, tools

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