Common Advertising Terms in Social Media Marketing
Impressions – The number of times your ad is shown on screen, regardless of clicks.
Reach – The total number of unique users who saw your ad.
CTR (Click-Through Rate) – The percentage of people who clicked your ad after seeing it.
CPC (Cost Per Click) – The amount you pay each time someone clicks your ad.
CPM (Cost Per Mille) – The cost of 1,000 ad impressions.
Conversion – When a user completes a desired action, like signing up or buying.
Audience – The group of people you target based on location, interests, age, etc.
Ad Set – A group of ads with the same audience, budget, and schedule settings.
Campaign – The overall ad strategy that includes one or more ad sets and ads.
Budget – The total amount you choose to spend on your ads.
Engagement – Actions users take on your ad such as likes, shares, and comments.
Pixel – A piece of code that tracks user actions on your website from your ads.
A/B Testing – Running two versions of an ad to compare which performs better.
Retargeting – Showing ads to people who have previously interacted with your site or content.
Lookalike Audience – A group of people similar to your existing audience, used for targeting.
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