What every social media marketer should know

Tools for Digital Marketing

Updated in 14th of May 2025

Digital Marketing

Tools for Digital Marketing


📅 Scheduling & Management Tools

  1. Hootsuite
    A comprehensive platform for scheduling posts, monitoring social media channels, and analyzing performance across multiple networks.
    🔗 hootsuite.com

  2. Buffer
    Simplifies the process of scheduling posts, analyzing performance, and managing all your social media accounts in one place.
    🔗 buffer.com

  3. Sprout Social
    Offers advanced social media management features, including scheduling, analytics, and social listening tools.
    🔗 sproutsocial.com

  4. SocialPilot
    An affordable tool for scheduling and analyzing social media posts, ideal for small businesses and agencies.
    🔗 socialpilot.co

  5. ContentStudio
    Provides content discovery, planning, scheduling, and analytics, all in one platform.
    🔗 contentstudio.io



🎨 Design & Visual Content Tools

  1. Canva
    A user-friendly design tool offering templates for social media graphics, presentations, and more.
    🔗 canva.com

  2. Adobe Express
    Create stunning graphics, videos, and web pages with ease using this intuitive design tool.
    🔗 adobe.com/express

  3. Crello (now VistaCreate)
    Offers a vast library of templates and design elements for creating engaging visual content.
    🔗 vistacreate.com



📈 Analytics & Monitoring Tools

  1. Google Analytics
    Track and report website traffic, providing insights into user behavior and campaign performance.
    🔗 analytics.google.com

  2. Keyhole
    Monitors real-time social media conversations, tracks hashtags, and analyzes campaign performance.
    🔗 keyhole.co

  3. Brandwatch
    Offers deep social listening and analytics to understand audience sentiment and trends.
    🔗 brandwatch.com

  4. Mention
    Tracks brand mentions across the web and social media, helping you stay on top of conversations.
    🔗 mention.com



🧠 Content Discovery & Curation Tools

  1. BuzzSumo
    Identifies trending topics and content performance across social platforms to inform your strategy.
    🔗 buzzsumo.com

  2. Feedly
    Aggregates news feeds from various online sources, allowing for efficient content discovery.
    🔗 feedly.com

  3. Pocket
    Save articles, videos, and stories from any publication, page, or app for later viewing.
    🔗 getpocket.com



🤖 AI & Automation Tools

  1. Zapier
    Connects your favorite apps and automates workflows, saving time on repetitive tasks.
    🔗 zapier.com

  2. Lately
    Uses AI to transform long-form content into dozens of social media posts, optimizing for engagement.
    🔗 lately.ai

  3. Predis.ai
    Generates social media content ideas and captions using AI, tailored to your brand`s voice.
    🔗 predis.ai



🛠️ Miscellaneous Tools

  1. Linktree
    Creates a landing page with multiple links, perfect for Instagram bios and other platforms with limited linking options.
    🔗 linktr.ee

  2. Bitly
    Shortens URLs, tracks link analytics, and helps manage links for better engagement.
    🔗 bitly.com

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