What is a Social Media Content Calendar?
Think of it like a planner for your posts.
Just like how you schedule meetings, appointments, or even meals...
A content calendar helps you plan what to post, when to post, and where to post it on social media.
Why You NEED One (Yes, You Do!)
Let’s play a quick quiz:
❓ Have you ever:
- Scrambled last-minute to post something just to stay active?
- Forgotten to post on a trending day or holiday?
- Repeated similar posts because you didn’t track the last one?
If you said "yes" to any of these, You need a content calendar.
Benefits of a Content Calendar
What to Include in a Simple Content Calendar
Here’s what your calendar should have:
- 📆 Date (When are you posting?)
- 📝 Platform (Instagram? Facebook? TikTok?)
- 💡 Content type (Reel, image, quote, tip?)
- ✍️ Caption (What will you say?)
- 📸 Visual or media (Designs, videos, images)
- 🔗 Link or CTA (Where are you directing people?)
Sample Weekly Plan for FortuneBee
Simple Task for You
Grab a notebook or use Google Sheets. Write down:
- 7 days of the week
- 1 topic idea per day
- What format you’ll use (Image, video, story…)
Ask ANY A.I, to help you fill in content ideas for the whole month.
Free Tools You Can Use
- Google Sheets / Excel – Easy to start with
- Notion – Visual & customizable content planner
- Trello / Asana – Drag-and-drop cards for planning
- Canva Planner – Has a built-in content calendar
- Meta Business Suite – Schedule Facebook & Instagram posts
Tip - "Posting without a plan is like flying blind. A content calendar gives your content direction, purpose, and buzz!”
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Steps to Create a Simple Social Media Content Calendar in Google Sheets:
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