Ever visited a website, looked at a product, and suddenly started seeing it everywhere? 👀 That’s retargeting in action — and it’s one of the smartest ways to turn curious visitors into loyal customers. Let’s break it down… What is Retargeting? Retargeting is like a gentle reminder. It shows ads to people who’ve already interacted with your brand — visited your website, watched your video, clicked your link, or added something to their cart but didn’t buy. Example: Someone visits your online store and browses sneakers. Later, they scroll through Instagram and — boom! — they see your ad with those exact sneakers (maybe even with a discount). That’s retargeting magic! Lookalike audiences help you scale your reach by finding new people who are similar to your best customers. It’s like saying to Facebook or Google: “Hey, go find more people like these awesome buyers!” Example: If 1,000 people bought your fitness course, a lookalike audience will help you reach millions who act just like them — and may be ready to buy too. The real power? Use retargeting AND lookalikes. The better your source, the stronger your lookalike audience!
Use both, and your brand isn’t just chasing clicks, it’s building smart, targeted, profitable campaigns.🛒 Why it’s powerful:
What are Lookalike Audiences?
Why it works:
How to Use Both Together
Tips: Before running lookalike ads, build a strong custom audience from:
NOTE - If social ads are like fishing 🎣 — retargeting is reeling in the fish already nibbling... and lookalikes are casting your net where the fish are most likely to bite.