Running Ads on Google

Google Ads allows you to reach people across Google`s network. Here are the general steps:

1. Create a Google Ads Account (if you don`t have one):

   • Go to ads.google.com.
   • Follow the steps to create an account and set up your billing information.

2. Create a New Campaign:

   • Click the "+ New Campaign" button.

3. Choose Your Campaign Objective:

   • Select an objective that aligns with your goals, such as:
     • Sales
     • Leads
     • Website Traffic
     • Brand Awareness and Reach
     • App Promotion
     • Local Store Visits and Promotions
     • Create a campaign without a goal`s guidance

4. Select Your Campaign Type:

   • Choose where you want your ads to appear:
     • Search: Text ads on Google Search results.
     • Display: Image and text ads on websites across the Google Display Network.
     • Video: Video ads on YouTube and across the web.
     • Shopping: Product listings on Google Shopping.
     • App: Ads to promote your mobile app.
     • Performance Max: Reach customers across all of Google`s channels with a single campaign.

5. Set Your Campaign Goals and Budget:

   • Define your conversion goals (e.g., website purchases, form submissions).
   • Set your daily budget.
   • Choose your bidding strategy (e.g., maximize clicks, maximize conversions, target CPA, target ROAS).

6. Define Your Targeting:

   • Location Targeting: Choose specific geographic areas.
   • Language Targeting: Select the languages your customers speak.
   • Audience Targeting (depending on campaign type): Demographics, interests, behaviors, in-market segments, custom audiences, remarketing lists.
   • Keywords (for Search campaigns): Research and enter relevant keywords that people might search for.

7. Create Your Ad(s):

   • Search Ads: Write compelling headlines, descriptions, and display URLs. Utilize ad extensions (e.g., sitelink extensions, callout extensions).
   • Display Ads: Create or upload image ads, design responsive display ads.
   • Video Ads: Upload your video creatives, choose your video ad format (e.g., in-stream, discovery, bumper).
   • Shopping Ads: Set up your Google Merchant Center account and link your product feed.

8. Set Up Tracking (Crucial):

   • Implement Google Ads conversion tracking to measure the results of your ads.
   • Link your Google Analytics account for deeper insights.

9. Review and Launch:

   • Double-check all your campaign settings and ad creatives.
   • Click "Launch" or "Start" to begin running your ads.