Running Ads on TikTok (via TikTok Ads Manager)

TikTok Ads Manager helps you reach a diverse and engaged audience. Here`s how to get started:

1. Set Up a TikTok For Business Account (if you don`t have one):

   • Go to ads.tiktok.com.
   • Sign up or log in with your TikTok Business account.
   • Set up your payment information.

2. Create a New Campaign:

   • Click the "Campaign" tab and then "Create Campaign."

3. Choose Your Advertising Objective:

   • Select an objective that aligns with your goals, such as:
     • Awareness
     • Consideration (Traffic, App Installs, Video Views, Lead Generation, Community Interaction)
     • Conversions (Website Conversions, Catalog Sales, App Promotion)

4. Set Your Campaign Budget and Schedule:

   • Determine your daily or lifetime budget.
   • Set the start and end dates (or choose to run continuously).

5. Define Your Audience (Ad Group Level):

   • Demographics: Age, gender, location, language.
   • Interests and Behaviors: Target users based on their activities and interests on TikTok.
   • Custom Audiences: Upload customer lists, target website visitors, app users, and engaged users.
   • Lookalike Audiences: Find users similar to your existing audiences.

6. Choose Your Placements (Ad Group Level):

   • Automatic Placement: TikTok optimizes where your ads are shown.
   • Select Placements: Choose specific placements like:
     • TikTok: For You Feed, Following Feed, Profile Feed.
     • Pangle: TikTok`s audience network.
     • News Feed Apps: (depending on region).

7. Create Your Ad(s):

   • Choose an ad format (e.g., In-feed ads, TopView ads, Brand Takeover ads, Branded Hashtag Challenge, Branded Effects).
   • Upload your video or image creatives.
   • Write your ad copy (caption).
   • Add a call-to-action button (e.g., "Learn More," "Shop Now," "Download").
   • Consider using TikTok`s creative tools and templates.

8. Set Up Tracking (Important):

   • Install the TikTok Pixel on your website to track conversions and events.
   • Set up app events if you have a mobile app.

9. Review and Submit:

   • Double-check all your campaign, ad group, and ad settings.
   • Click "Submit" to send your ads for review.