Imagine you`re at a party, and someone asks what you do. You wouldn`t just blurt out, "Hi, I want your money!"
You`d chat, connect, then offer help if it`s the right fit.
That’s what pitching is — a relationship, not a raid.
STEP 1: Know Who You`re Talking To
Question: Can you describe your ideal client in 1–2 sentences?
Why? You can`t pitch to everyone. Are they a local fashion brand? A real estate agent? A coach? Each one has different problems and needs.
Tip: Get crystal clear on:
- Industry
- Pain points (e.g., "No time for content," "Low engagement")
- Where they hang out (LinkedIn? Instagram? Local biz groups?)
STEP 2: Solve, Don’t Sell
Instead of saying:
“Hey! I offer social media services.”
Say this:
“I help busy fashion brands increase sales by creating content that turns followers into buyers.”
Exercise: Write your pitch in this format:
I help [specific client type] achieve [benefit] through [your method].
STEP 3: Craft the Perfect Pitch Message
Whether it`s via email, DM, or voice note, here’s a winning structure:
1. Start with a compliment
“Hey [Name], I love the look of your brand — especially your recent [product/post].”
2. Identify their pain point (gently!)
“I noticed your content is great, but not getting the engagement it deserves.”
3. Offer a solution
“I specialize in helping brands like yours boost visibility and engagement. I’d love to share a few ideas if you`re open to it.”
4. CTA (Call-to-action)
“Would you be open to a quick 15-min chat this week?”
Tip: Keep it SHORT, specific, and about THEM.
STEP 4: Offer Value First
Before asking for anything, give something helpful:
- A short audit of their page
- 2–3 tips on improving their Instagram bio or post frequency
- A sample graphic or caption idea
Interactive Prompt: List one “free value” idea you could give to impress a potential client.
STEP 5: Follow Up Like a Pro
Most clients don’t say yes the first time — but follow-up (not spam) wins the game.
Follow-up tips:
- Wait 2–3 days, then check in politely.
- Add more value: “Just came across a trend your brand could use!”
- Be human: “Hey! Just circling back, totally understand if now’s not the best time.”
Mindset Shift: You`re a Problem-Solver, Not a Beggar
People PAY to solve problems.
You’re not “asking for money” — you’re offering results. Confidence is key.
Question
"If I met my dream client today, how would I introduce my services in 20 seconds?" - Share answer
Tools to Help:
- Canva or Figma – Mockups and mini audits
- Calendly – For booking discovery calls
- Loom – Record mini pitch videos
- ChatGPT – For polishing your pitch script
Summary
✅ Know your dream client
✅ Focus on solving problems
✅ Personalize every pitch
✅ Offer free value upfront
✅ Follow up gracefully
✅ Keep refining