How to choose the right colors for branding

What are some brands you recognize just by their colors?
✅ Coca-Cola (Red), Facebook (Blue), McDonald’s (Yellow & Red).

Fact: Studies show that color increases brand recognition by 80%! Choosing the right colors helps build trust, attract customers, and create a strong brand identity.

Different colors trigger different emotions. Let’s explore some:

Using the right mix of colors makes your brand visually appealing. Here are some popular color schemes:

1. Monochromatic – Different shades of one color (Elegant, professional).
2. Analogous – Colors next to each other on the color wheel (Smooth, natural).
3. Complementary – Opposite colors on the color wheel (High contrast, attention-grabbing).
4. Triadic – Three equally spaced colors (Balanced, vibrant).

Find a logo and analyze its color scheme—what emotions does it create?

To select the best colors for your brand, consider:

1️⃣ Your Brand Personality – Is it bold, fun, luxurious, or professional?
2️⃣ Your Target Audience – What colors appeal to them? (Kids vs. Corporate)
3️⃣ Industry Trends – What colors are common in your niche?
4️⃣ Readability & Accessibility – Ensure text and background colors have good contrast.

If you were starting a clothing brand, what colors would you pick? Why?

Colors are more than just visuals—they shape emotions, influence decisions, and build brand identity. Choose wisely, and your brand will stand out.

💡 What’s your favorite brand color combination? Share your answer to the people and give reasons.

The video below provides a very good breakdown of the basics of color theory. It covers the color wheel, color harmonies, and how to create color palettes. It also touches on color psychology, which is very important in branding.