Let’s play a little quiz-style walkthrough as we go:
1. Know WHO You’re Talking To
If you`re trying to sell to busy moms, would you post:
- A: A meme about office coffee
- B: A 15-second video with a time-saving parenting hack?
✔️ Correct Answer: B
Why? Because relevance is key! When your content speaks to someone’s reality, they’ll stop, watch, like—and share.
2. Grab Attention in Seconds
Your audience is scrolling fast. You have 2–3 seconds to stop them. That means:
- 🔥 Bold headlines or hooks
- 😮 Eye-catching visuals
- 🧠 Quick value upfront (a tip, joke, or question)
"Want to save 3 hours a week on bookkeeping? 👀 Here’s how…" - (Sounds clickable, right?)
3. Be Relatable, Not Just “Professional”
People share content that makes them feel seen.
Example:
"Trying to balance your small business books on a Sunday night = 😩"
That one sentence with a funny GIF? Totally shareable.
💡 Your goal: Make your audience say, “That’s SO me!”
4. Use the Right Format for the Right Platform
Each platform has its vibe—match your content to the platform to boost shareability.
5. Add Personality & Humor
Even in serious niches like finance or bookkeeping, you can still be fun.
🟡 Instead of:
"Here are 5 tax tips for Q2."
🔵 Try:
"Don’t let tax season sneak up on you like a cat in socks 🐈⬛🧦… Tip #1:"
It’s still helpful—but now it’s human.
6. Encourage Interaction
Ask questions, add polls, or do “this or that” posts.
Example post for FortuneBee Bookkeeping:
📊 “Which one are you?”
- A: Spreadsheet lover 😍
- B: Spreadsheet avoider 😅
You get engagement and insights about your audience.
7. Make It Easy to Share
Include these in your posts:
- 💬 Short, catchy captions
- 🔗 Value-packed tips
- 📷 Eye-catching graphics
- ✅ Clear calls-to-action like “Tag a friend” or “Save this for later!”
The easier it is to understand and love… the easier it is to share.
Content That Always Performs
- ✅ How-to guides or tips
- ✅ Mistake lists (like “5 bookkeeping errors to avoid”)
- ✅ Quick wins & hacks
- ✅ Motivational quotes
- ✅ Relatable memes or behind-the-scenes bloopers
Final Tip:
People don’t share content—they share how content makes them feel. Make them laugh, nod in agreement, or say “wow,” and you’ve got a winner.
Watch this video, it also summarizes how shareable Instagram content is useful, funny, inspiring, timely, makes people think, or is relatable. Focus on what your audience connects with to get more shares and grow your brand.