Bonus Topics on Social Media Marketing

If hashtags were party guests, #love and #fashion would be the loud, overcrowded room you can barely breathe in.
But micro-hashtags? They’re the cool, cozy corner where people are genuinely vibing — and actually notice you.

Let’s break down how to research and use micro-hashtags to grow your content without getting lost in the noise.

What Are Micro-Hashtags?

Micro-hashtags are small but mighty hashtags with fewer posts (usually under 100k–300k).
Unlike mega-hashtags with millions of posts that refresh every 3 seconds, micro-hashtags let your content stay visible longer and reach a more targeted audience.

Think of them as:

• Less crowded = More visibility
• More specific = Higher chance of engagement
• Hidden gems = Loyal, niche audience

Q: Which of these is a micro-hashtag?
A) #business
B) #africanwomenintech
C) #marketing
D) #bossbabe

Answer: B – niche, specific, and not overly used.

How to Find Powerful Micro-Hashtags

1. Start with Instagram Search

• Type a keyword related to your content
• Scroll down and look for hashtags with 10k–300k posts
• Example: Instead of #health, try #wellnessbloggerlife or #naturalremediesdaily

2. Check What Similar Creators Use

• Visit pages in your niche
• Click on their posts → View hashtags
• Look for smaller, specific ones that match your vibe

Tip - Don’t copy-paste blindly — only save what fits your audience.

3. Use Hashtag Tools

• Tools like Flick, RiteTag, Hashtagify, or Inflact can help you discover trending and micro hashtags based on your keywords
• Bonus: They show competition level and engagement rate!

How to Use Micro-Hashtags Effectively

Use a hashtag mix strategy:
✅ 2–3 high-volume (1M+ posts)
✅ 3–5 medium-volume (100k–500k)
✅ 5–8 micro-hashtags (under 100k)

Example (For a wellness coach):

• High: #SelfCare
• Medium: #WellnessJourney
• Micro: #MindfulMorningRitual

Goal - Be seen in big spaces but stay longer in the micro ones where discovery actually happens.

Tip #1: Create your custom hashtage set

• Step 1: What’s your niche? (e.g., skincare, real estate, fitness)
• Step 2: Search 5 micro-hashtags under that niche (less than 100k posts)
• Step 3: Share your top 3 favorites below.
• Let’s crowdsource some hidden gems.

Tip #2: Why Micro-Hashtags Work

• You rank faster in explore/search feeds
• The audience is more intentional and engaged
• Better chance for collabs and being reposted
• You build a community, not just reach numbers

Tip #3: Don’t Do This

• Don’t use banned hashtags (check them first!)
• Don’t use irrelevant hashtags just because they’re trending
• Don’t copy the same set on every post — rotate to avoid being flagged

Tools to Organize Hashtags

• Canva or Notion → Create a hashtag library by category
• Flick → Organize and analyze performance
• Instagram “Save Hashtags” in notes for quick reuse

Tips - Pitch your content in a hashtag.

Mind Question - What’s your niche + style?
E.g., #LagosFitnessMom, #BrandingForBeginners, #NigerianRealtorVibes

You’re not too small — maybe you’re just in the wrong room. Let micro-hashtags put you in the right conversation.