Hello there.. 👋 Today, let’s explore how to create effective marketing visuals that grab attention and drive engagement! If you’re designing for social media, websites, or ads, your visuals should be clear, compelling, and on-brand.
Think about the last ad that caught your attention. What made it stand out? The colors? The text? The images? Drop your thoughts in the chat
Key Best Practices for Marketing Visuals
The tasks are optional but highly recommended for your growth and skill development. Completing them will help reinforce what you`ve learned and give you hands-on experience.
1️⃣ Keep It Simple & Focused
✅ Avoid clutter—stick to a clear message
✅ Use high-quality images and graphics
✅ Make sure text is easy to read
Task 1: Look at your favorite brand’s social media page. Do their posts look clean and focused? Share
2️⃣ Use Consistent Branding
✅ Stick to your brand’s colors, fonts, and style
✅ Ensure your logo is visible but not overpowering
✅ Maintain a cohesive look across platforms
Task 2: Why do you think brands like Coca-Cola, Apple, or Nike are instantly recognizable? Share
3️⃣ Choose the Right Colors & Fonts
✅ Use color psychology to evoke emotions
✅ Pick fonts that match your brand’s tone (e.g., fun vs. professional)
✅ Avoid using too many different colors or fonts
Task 3: If your brand was a color, what would it be and why? Share
4️⃣ Optimize for Different Platforms
✅ Resize visuals for Instagram, Facebook, YouTube, etc.
✅ Ensure text is readable on both mobile & desktop
✅ Use high-resolution images for clarity
Task 4: Open Canva and explore pre-sized templates for different platforms. Which ones do you use most? Share
5️⃣ Use Engaging & Relevant Content
✅ Include people in visuals for better engagement
✅ Use videos, GIFs, and animations where possible
✅ Always add a clear CTA (Call to Action)
Task 5: What’s a good CTA for a product ad? Share your ideas to the people. Share
These videos offer insights into creating engaging and effective visual content for marketing purposes.