Managing a client`s LinkedIn account as a social media manager

Managing a client’s LinkedIn as a social media manager isn’t just about posting, it`s about building their brand, safely gaining access, and creating content that works. Here`s a simple guide to help you do it effectively and securely.

Step 1: Get the Right Access (Securely)

You can’t start without access, but LinkedIn doesn’t allow sharing personal logins. So here`s how to do it the right way:

Managing a LinkedIn Company Page

1. Ask the client to create a Company Page (if they haven’t yet).

2. Client adds you as an Admin:

   • They log into their LinkedIn profile.

   • Go to their Company Page → Click Admin Tools → Manage Admins.

   • Click + Add Admin, find your LinkedIn profile, and assign a role:

     • Content Admin – Best for posting and managing content.

     • Super Admin – Full control (only use this if fully trusted).

     • Analyst – For viewing data only.

You’ll get an email once access is granted.

Using LinkedIn Business Manager (for Agencies)

• If you manage multiple clients, Business Manager helps organize it all.
• Your client can invite you as a Partner to manage their Page and ads securely.

Avoid Managing Personal LinkedIn Profiles

Due to LinkedIn`s rules:

• Don`t share passwords.
• Instead, provide content, and the client can post it.
• Or use tools like Hootsuite or Buffer—but only if the client connects their profile.

Step 2: Build a Strategy That Works

We discussed this on the previous page.

Step 3: Optimize Their LinkedIn Presence

For the Company Page:

• Add a strong bio (“About” section).
• Upload a professional logo and banner.
• Use keywords for discoverability.
• Set a clear Call-to-Action (e.g., “Visit Website”).

For a Personal Profile (if you’re advising the client):

• Update the headline and “About” section.
• Add a high-quality photo and cover image.
• Highlight experience, skills, and endorsements.

Step 4: Create Great Content

Mix things up to keep the audience engaged:

• Original Posts – Quick insights or advice.
• LinkedIn Articles – Deep dives into relevant topics.
• Short Videos & Carousels – Visuals work well.
• Curated Content – Share from others, but always add the client’s voice.

Step 5: Engage With the Audience

• Reply to comments and messages quickly and professionally.
• Like and comment on others’ posts (as the brand).
• Join and participate in LinkedIn Groups if relevant.
• Encourage employees to share posts to boost reach.

Step 6: Schedule & Analyze

• Use tools like Hootsuite or LinkedIn’s built-in scheduler to plan ahead.
• Check analytics regularly: look at reach, clicks, engagement, and followers.
• Run LinkedIn Ads (if needed) and track them through Campaign Manager.
• Report results to your client and adjust strategy as needed.

Best Practices

• Always get proper access.
• Use & tell clients to use strong passwords and 2FA for security.
• Keep your client informed with clear communication.
• Be professional, your posts represent their brand.
• Stay current, LinkedIn updates often.

By following these steps, you’ll not only manage your client’s LinkedIn like a pro — you’ll help them grow their brand, attract the right audience, and get real business results.

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