Platform-Specific Strategies for Facebook & Instagram

Bonus Tips for Facebook

Updated in 19th of April 2025

Digital Marketing

Bonus Tips for Facebook


Do you know that...

  • Facebook hides your posts: Organic reach is super low (as little as 1.1%)!
  • If you have 1,500 followers, only around 33 people may see your post.

✅ My Tips:

  1. Boost Your Posts (Even with Small Budgets)

    • Spend just $5 to boost a post to the right audience.

    • People who engage with boosted posts are more likely to see your future content.

  2. Use More Video Content

    • Videos get more attention than text or images.

    • Upload videos directly to Facebook (not YouTube links).

    • Use square videos – they get higher engagement.

    • Add captions – 85% of people watch videos with sound off.

  3. Repost Successful Content

    • Look back at your best-performing posts.

    • Recreate what worked – same format, tone, or image style.

  4. Engage With Comments

    • Always reply to comments. This boosts visibility and builds trust.

    • Quick replies show you`re active and listening.

    • Use a Facebook chatbot if you`re too busy to reply manually.

  5. Post Consistently (Quality Over Quantity)

    • Try posting at least 3 times a week.

    • Focus on valuable and interesting content over too many posts.

  6. Ask Easy, Fun Questions

    • Example: “Which do you prefer – Disney or Pixar?”

    • Relate it to your business when possible (e.g., show two outfit options).

  7. Avoid “Clickbait”

    • Don’t say “Please like/share this post” – Facebook will penalize your reach.

  8. Go Live on Facebook

    • Live videos are watched 3x longer and get 10x more comments.

    • Ideas: Do a Q&A, show an event, or give a how-to session.

    • Facebook promotes live videos more and notifies your followers.

  9. Keep People on Facebook

    • Upload content directly (don’t just share links to YouTube or blogs).

    • Facebook rewards you with more reach when users stay on their platform.

  10. Sell Without Being “Salesy”

  • Don`t push sales too hard — it turns people off.

  • Be casual and creative (e.g., show your product with a cute dog 🐶).

  • Let the product appear naturally in your content.


Final Tip:

Think people-first, not product-first. Be consistent, use engaging content, and always reply to interactions. Facebook wants genuine conversations, not just ads!

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