📡 Facebook & Instagram Live Streaming

Live streaming on Facebook and Instagram lets users broadcast real-time video to their audience, allowing for instant interaction, comments, and engagement. It’s commonly used for product demos, Q&A sessions, live events, and community engagement.

Facebook Live

• Ideal for pages, profiles, or groups—great for brands and businesses.
• Viewers can react and comment live; you can also invite guests and use polls or Q&A tools.
• Streams can be scheduled and saved as replays.
• Supports external tools (like OBS/StreamYard) for advanced production.
• Offers analytics, monetization (stars, subscriptions), and shopping integration.

Instagram Live

• Best for mobile-first, personal engagement through Instagram Stories.
• Allows real-time commenting, up to 3 guest co-hosts, and filter effects.
• After streaming, you can save or archive the live video.
• Offers badges (tips from viewers), Live Rooms, and Instagram Shopping for businesses.

Key Differences

• Facebook is better for professional setups, external tools, and long-form streams.
• Instagram is more for casual, mobile-friendly, short-form interactions.
• Both allow monetization, but through different features (Stars vs. Badges).
• Facebook supports broader broadcast options; Instagram limits you to mobile devices.

Business Value

• Connect instantly with your audience
• Showcase products/services in real-time
• Build trust through authenticity
• Boost reach and engagement
• Drive sales with shopping features