📅 Content Creation and Scheduling Features

I`m sure you think you can just type a text or upload a photo and share.. that`s all! Well, there are more incredible features you can use before posting. Bring out you pen and jotter.. trust me, you need it here.

Creating and scheduling content on Facebook and Instagram—especially for business or creator purposes—involves using both the Meta Business Suite and the individual apps for specific tasks like Reels, Stories, Carousels, and regular posts. 

1. Text/Image/Video Posts

• Facebook: Can be plain text, image, or video posts.
• Instagram: Image or video posts (text only isn’t supported as standalone posts).

How to Create:

• Go to Meta Business Suite > Content > Create Post
• Choose one or both platforms (Facebook, Instagram)
• Add your caption, image/video, location, hashtags, etc.

Scheduling:

• Click Schedule, select your preferred date/time, and confirm.

2. Carousels (Multiple Images/Videos in One Post)

• Facebook: Supports carousel via Business Suite for ads or multiple photos.
• Instagram: Up to 10 photos or videos.

How to Create:

• In Meta Business Suite, upload multiple files in one post.
• Drag to reorder them.
• Add individual captions or links (for Facebook).

Scheduling:

• Same method: Click Schedule after drafting.

3. Stories (24-Hour Content)

• Instagram & Facebook support Stories with photos, videos, polls, questions, etc.

Creating on Mobile:

• Open Instagram or Facebook App > Tap Your Story > Capture or upload content.
• Add stickers, text, music, etc.

Scheduling via Business Suite:

• Go to Planner > Create Story
• Upload photo/video (no music/stickers for now)
• Schedule for later.

⚠️ Limitations: Interactive elements like stickers, music, polls can only be added via mobile.

4. Reels (Short-form vertical videos)

• Instagram & Facebook Reels are powerful for reach and engagement.

Creating via Mobile:

• Use Instagram or Facebook App > Tap “+” > Select Reel
• Record or upload, then trim, add music, filters, and effects.

Scheduling via Meta Business Suite (Desktop):

• Now supports Reels scheduling (2025 update).
• Go to Content > Create Reel
• Upload your vertical video, add captions and hashtags.
• Schedule just like regular posts.

⚠️ Some advanced features (effects, music) still require mobile.

Meta Business Suite Planner

Planner shows a calendar view of your scheduled content.

• Go to Planner
• You can view, edit, and reschedule upcoming posts
• See insights like best posting times based on audience activity

Tools That Help (If You Want More)

• Keep: Organizing tasks like calendar
• Later: Visual planner and auto-scheduler
• Buffer: Multi-platform post scheduling
• Canva: Design + direct posting to IG/FB
• InShot/CapCut/ClipChap: Reels video editing