AI Automation and Analytics for Marketers

Ethics and Authenticity in AI Use

Updated in 25th of April 2025

Digital Marketing

Ethics and Authenticity in AI Use


Here’s where it gets real. While AI is powerful, it’s important to use it ethically and maintain authenticity.

Key Considerations:

  • Disclose AI use when necessary (e.g., AI-generated reviews or content)

  • Don’t replace human creativity or empathy with pure automation

  • Avoid data bias and plagiarism — check facts and make sure your content is unique

  • Respect privacy – don`t misuse customer data just because you can.

Tip: Use AI to support your voice, not replace it. Add your own insights and stories to maintain a human connection.

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