4 Steps to Building and 4 Core Identity Factors

4 Key Things to Focus on When Building a Website

Updated in 19th of May 2025

Programming or Coding

4 Key Things to Focus on When Building a Website


Before you dive into writing code or dragging elements around, it’s important to plan out the core components that shape a great website. Let’s break it down — and imagine you’re the architect of your own digital house.


1. Type of WebsiteWhat Are You Building?

Is it a blog, an online store, a portfolio, or a business website?

💡 Why it matters: The type of site determines the structure, features, and tools you`ll need.
For example:

  • A blog needs categories and posts
  • A store needs product pages and a checkout
  • A portfolio needs galleries and testimonials

Task: Write down what type of website you’re creating and its main goal.


2. Hierarchy – Structure & Navigation

This is all about how your content is organized. Think:

  • Headers (H1, H2, etc.)
  • Navigation bar (Home, About, Services, Contact)

💡 A clear structure helps users (and search engines) understand your content.

Ask yourself:

  • What should appear first on the page?

  • What menu items will help users find information quickly?

Task: Sketch a simple site map or page layout on paper.


3. Color & Contrast – Make It Visually Appealing

Colors aren’t just for decoration — they affect how people feel and what they notice.

💡 Use high contrast so text is easy to read. Use your brand colors to create harmony.

Some tips:

  • Keep text readable (dark on light or light on dark)
  • Use a different color for links, buttons, or hover effects
  • Don’t overdo it — 2 to 3 main colors is enough

Task: Choose 2–3 main colors for your site. Use tools like Coolors for ideas.


4. Typography – Fonts & Readability

Fonts are the voice of your website. A fun site may use playful fonts, while a business site should feel professional.

💡 Good typography improves focus, mood, and how long people stay on your site.

Some rules:

  • Don’t use too many fonts — 2 is ideal (one for headings, one for body text)
  • Make sure fonts are large enough and readable on all screens
  • Use proper line spacing and alignment

Task: Browse Google Fonts and pick one heading font and one body font for your project.


Final Thought:

Think of your website like a well-organized room. If everything is in place (the purpose is clear, the navigation is smooth, the design is attractive, and the text is easy to read) people will want to stay, explore, and even come back.

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